Jay wrote:'The Cure' is performing well on Spotify so far though, particularly for a song which isn't on the Hot Hits UK playlist (yet), and like I mentioned, didn't get an initial boost from being included on the New Music Friday playlist. It's only been out since Sunday, it's far too soon to judge it for how its doing yet! Initial signs are positive though. There's a buzz around this song.
iTunes (and downloads in general) don't mean "nothing" yet. Obviously "sales" from streaming is swamping pure sales at this point, but still, 325,000 sales contribute towards the Top 40 songs this week, which still makes a significant enough difference in determining the order of songs in the official chart.
As for Gaga making it to #1 on iTunes, it's literally only just been knocked off in the past hour, Wednesday evening. A decent run at #1 for a new song that's yet to establish itself on radio, doesn't have a music video etc.
This week the #1 in paid for sales was the lowest ever, downloads are dead.