menime123 wrote:That's really interesting, if not a little odd: why would EMI allow Geri to cancel a single (with very little cost) in order to ensure she makes a 3rd album down the line, which is a more expensive enterprise?
I know the album didn't sell buckets, but the 3 singles went top 10 (including a #1) and the album went to #5 - not at all shabby for 2001.
No, EMI "cancelled" the 4th single. Geri was ready to push on with it, but EMI wasn't happy with the "lack of success" of the 2nd and 3rd single, and also the album charted lower than Schizophonic (selling less in total also, I guess), so they saw this as a sign that she was not selling anymore.
I think by this time they had dropped Victoria, Mel B and Emma, and I'm not sure but I also think Mel
c had left her contract with Virgin (which was also owned by EMI at the time), so Geri was the last remaining one of the solo-spices to still have her original solo deal.
I agree that none of her singles or the album performed bad, I always thought it did well the time and circumstance taken into consideration (being an ex-spice girl was hardly a popularity/quality stamp post 2000). But Geri was used to topping the singles chart, so when she failed to reach top 5 even, some consider that a flop.
menime123 wrote:Labels are allowed to ask for albums - Madonna didn't want to make COADF but her label informed her they expected an album and gave her a deadline. She told them she didn't want to (yet) but it fell on deaf ears.
Yes, they can. Also Hard Candy was even more so an album of the label and less by Madonna, she didn't even care about it. Warner more or less decided the direction of music, the producers, Madonna hates the artwork that was used for the album...
And Geri had a deal to release 3 albums and a certain amount of singles included for each album. But the message from EMI was pretty much "finish your record contract or the record contact is terminated, we have a song for you in mind" ("100% Pure Love") (they had already dropped Emma, Victoria and Mel B after one album- who had the same kind of 3-album deal with Virgin). So Geri could either go back to London and get started, or she could stay in LA and have her solo deal quietly terminated.
But since she had nothing going on for her in LA at this point ("All American Girl" had been cancelled, the film she had a minor role in flopped big time ("Fat Girls" or something), there really was no point in her letting this opportunity - which was already hers- slip away.
And let's just say that "Ride It" performed beyond everyone's expectations, certainly EMI's. But they weren't sold on the disco-theme so they kept encouraging her to do new songs (that's how "Disco Sister" developed into "Passion"). But then "Desire" didn't manage to meet the label's expectations (they wouldn't have accepted anything under a top 3 hit anyway, and they weren't really impressed by Geri's management and the "There's Something About Geri" documentary in particular) so she was pretty much told that once the album was out the week after, her contract was up. No more singles and whatever promo she decided to do was up to her.
When you watch back the footage from the "An Audience With Geri" and the final promo performances of "Desire" you can clearly see how uninspired and defeated she seemed. She knew it was over and it really didn't matter what she did. The single and album was considered a flop and she would not be re-signed for any more albums.